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IT pushing for greater collaboration on digital strategies, while marketing...
Source RealWire News Distribution, SYS.CON Media New research report from EPiServer reveals disconnect between perceived value of marketing and IT partnership The majority of UK marketing and IT...
View ArticleNarrowing the divide between marketing and IT
By: Kevin Lourens Amazon’s Jeff Bezos will tell you if you build a great experience, customers will tell each other about it. Word of mouth is very powerful. But merely satisfying customers will not be...
View ArticleConsent and the Privacy Act in the Big Data era
By Mark Vincent and Brett Winterford–Mondaq The Improbability of Privacy Act Compliance, Pt 3 One of the biggest challenges privacy regulators face is the onset of ‘Big Data’ — the hoovering up of...
View ArticleAustralia: Are you ready for a data request deluge?
By Mark Vincent and Brett Winterford – Mondaq For the past three days I’ve opined as to the reasons why Australian organisations are unlikely to be prepared for the updated Privacy Act come March 12,...
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Data storage and security in the cloud
By Gordon Makryllos, CSO Online With cloud computing continuing its journey as arguably the dominant technology of the current era, so too the way we use it and manage its capabilities continue to...
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Aussie companies not getting the most out of rising data volumes
Source IT Wire Australian organisations have been warned they may be placed at risk of litigation through compliance breaches due to the increasing cost of collecting and analysing business data, and...
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Big data’s hidden problem
By Budd Illic, Business Spectator Effectively managing “big data” is a growing challenge for many organisations. But are we missing the real issue? Technology historian George Dyson put it bluntly:...
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Emergency data law: what it is and why it’s a bad idea
By Nicole Kobie, PC Pro UK government is seeking to push through emergency legislation requiring mobile operators and ISPs to collect data about customers’ communications, months after existing rules...
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Big data’s hidden problem
By Budd Illic, Business Spectator Effectively managing “big data” is a growing challenge for many organisations. But are we missing the real issue? Technology historian George Dyson put it bluntly:...
View ArticleWhen It Comes to Data, Go Smart Before You Go Big
By Rohit Kumar, Clickz There is a lot of hype around big data, but integrating a broader range of smart data sources can help achieve revenue goals in a more efficient way. If you work in marketing,...
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